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BES Regal Zero No Ammonia Permanent Hair Color Essential Nuances

BES Regal Zero No Ammonia Permanent Hair Color Essential Nuances

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REGAL ZERO is an ultra-delicate multifunctional hair color that allows every hairstylist to work 360 degrees in the coloring service inside the salon. Being a permanent hair color, it is a product that definitively modifies the hair's natural color. Therefore, it requires an oxidation process through which the coloring pigments are activated and fixed inside the hair.


The formulation of REGAL ZERO does not contain the pigment PPD (Paraphenylenediamine), the main responsible of allergic phenomena and irritations, but innovative coloring pigments that properly associated have allowed to obtain bright and luminous colors with extremely natural shades and reflections.


REGAL ZERO does not contain any AMMONIA, and it is, therefore, a more delicate, safer and less aggressive coloring cream. To obtain the necessary alkalinity to open the cuticular scales of the hair, a different substance (MEA) has been inserted in the formulation. This ingredient allows a perfumed cream to perform a balanced saturation and oxidation of the coloring pigments inside the hair.

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