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BES SI Straight Cream Kit

BES SI Straight Cream Kit

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Salon service:

Hair straightening system.

Product setting:

It is an innovative product expressly formulated for the permanent straightening of the hair.

Available in 2 different formulations:

  • SI-STRAIGHT KIT S FORCE (STRONG) strong for very curly and frizzy hair
  • SI-STRAIGHT KIT M FORCE (MEDIUM) normal for curly hair (fine & chemically treated).


The Bes straightening cream allows the perfect straightening of wavy curly and frizzy hair. Its formula avoids damage and hair loss. Ideal also for color-treated hair because is enriched by an active ingredient called CASHMERE that is made from keratin protein.

Technical characteristics:

It is a creamy-based straightener. Ideal for every straightening treatment, eliminating frizz, and leaving hair elastic and body-full.


Guarantees perfect straightening of wavy curly, frizzy hair while keeping hair soft and shiny.


Professional advice and instructions:

  1. Distribute the cream directly to unwashed hair evenly along all the length of the hair starting at 2 millimeters from the scalp; wait 15 minutes.
  2. After 15 minutes comb the hair delicately with a fine-toothed comb.
  3. Rinse the hair delicately; dry and comb the hair straight in order to remove the cream.
  4. Apply the setting lotion evenly to the entire length of the strand with a comb and wait 10 minutes.
  5. Rinse the hair with a delicate specific shampoo.
  6. Apply the acid lotion in order to restore the natural pH of the hair.


The single-use kit consists of 3 products:

  • 1 tube 100 ml Phase 1 – Straightening Cream
  • 1 bottle 120 ml Phase 2 – Neutralizer
  • 1 bottle 40 ml Phase 3 – Acid Lotion pH 2,5
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