Chicago ABS 2023 Press Release March 27th 2023

The renowned Italian brand BES BEAUTY & SCIENCE will participate in the America’s Beauty Show Chicago 2023


Visitors to America’s Beauty Show Chicago 2023 at Donald E. Stephens Convention Center Rosemont, Il, will have the opportunity to learn about their last’s lines of products from April 15 to 17, 2023.

Since 1964, the brand’s proprietor Cosmec Srl has been manufacturing the best hair care products in San Zenone, near Milano, Italy, and participating in the most relevant beauty and hair fashion shows, with a robust presence in 81 countries.

Bes Distributions of America, the exclusive Distributor of the BES brand in the United States of America since 2017, will conduct a series of live demonstrations and educational sessions on the most innovative lines in booth # 329.

According to its president Mr. Wilber Servalis, Bes Distributions will introduce the new 29 Nuances of Hi-Fi High-Definition Hair Color during the Show, the new instant protein compensator Protein Filler and the color reflection controlling cream Colour Check. These products belong to the pH balancing treatment Colour Lock ® manufactured with natural substances and 100% vegan products containing no sulfates, colorants, or parabens.

Another important announcement from Mr. Servalis is BES Fragrance, a creative line of daily-use shampoo and masks delicately scented and formulated to provide deep cleansing, detangling, and nourishing benefits on any hair type. Available fragrances include Melon Juice, Orange Cake, Peach Ice Tea, Liquorice, Papaya & Goji, Pomegranate & Almond.

Mr. Servalis announces great deals on those and other products during the event, including Amphoten pH 5.5 (after coloration or bleaching cleansing shampoo); Clarifying pH 5.5 (residues eliminating shampoo); Emulsion D pH 2.5 (sealing and detangling acid hair emulsion); Maximum pH 4.0 (ultra moisturizing and nourishing conditioner), and Midopla pH 3.0 (cuticular restructuring hair mask).

 Additional information and purchasing opportunities are available on Bes Distributions website at



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