DEFIBRED, DAMAGED, POROUS OR DEHYDRATED HAIR? THE IMPORTANCE OF RECONSTRUCTION
When hair is weakened due to technical treatments such as coloring, highlighting, straightening, mechanical actions like combing and brushing, or exposure to atmospheric agents like sun, smog, and chlorine, it loses its luster, elasticity, and strength.
It is essential to use effective products that act as rebuilders to restore hair fiber.
Reconstruction from the root to the lengths can be achieved by utilizing the reparative properties of keratin, vitamin E, alpha-hydroxy acids, and oils from Argan and Macadamia nuts. This process restores body, volume, shine, and elasticity to the hair structure, providing lasting effects over time.