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Bes Regal Zero No Ammonia Permanent Hair Color Shiny/Luminescent Nuances

Bes Regal Zero No Ammonia Permanent Hair Color Shiny/Luminescent Nuances

Regular price $23.85 USD
Regular price Sale price $23.85 USD
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REGAL ZERO is an ultra-delicate multifunctional hair color that allows every hairstylist to work 360 degrees in the coloring service inside the salon. Being a permanent hair color, it is a product that definitively modifies the hair's natural color. Therefore, it requires an oxidation process through which the coloring pigments are activated and fixed inside the hair.


The formulation of REGAL ZERO does not contain the pigment PPD (Paraphenylenediamine), the main responsible of allergic phenomena and irritations, but innovative coloring pigments that properly associated have allowed to obtain bright and luminous colors with extremely natural shades and reflections.


REGAL ZERO does not contain any AMMONIA, and it is, therefore, a more delicate, safer and less aggressive coloring cream. To obtain the necessary alkalinity to open the cuticular scales of the hair, a different substance (MEA) has been inserted in the formulation. This ingredient allows a perfumed cream to perform a balanced saturation and oxidation of the coloring pigments inside the hair.


REGAL ZERO contains more coloring pigments than permanent hair colors with or without ammonia. For this reason, it needs a higher concentration of hydrogen peroxide (activator or developer). This explains why REGAL ZERO uses a 1:1.5 mixing ratio with the selected activator. The coloring pigments contained in REGAL ZERO are more significant than those of other hair dyes with ammonia. For this reason REGAL ZERO requires a longer laying time (35-45 minutes). This way, the coloring pigments have more time to penetrate the hair and bind to each other through the oxidative process.


- The dilution ratio with the activator (oxidant) is 1:1.5 greater than the standard oxidation colors.
– It does not contain ammonia, so it does not have a high lifting power.
– REGAL ZERO has a very natural reflection. To accentuate the color reflections it is recommended to use HIGH LIGHT ACTIVATOR 30 Vol.
– When treating hair with a high or total presence of white hair, it is recommended to use a higher concentration of hydrogen peroxide to intensify the activation of the pigments. Therefore, use the HIGH LIGHT ACTIVATOR 30 Vol. in a 1:1 ratio.


The results obtained with REGAL ZERO are absolutely surprising:

1. The naturalness: After the colorant action the hair is compact and soft to the touch, like natural hair.

2. The lasting action of the color on the structure of the hair even after several washings.

3. The stability of the color remains unchanged with no undesirable color changes.

4. The chromatic uniformity of the color from regrowth to tips obtained after color treatment lets the hair remain bright and silky.

5. The perfect reflections.

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