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BES Color Reflection Cool-It Mask

BES Color Reflection Cool-It Mask

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BES COLOR REFLECTION Shampoo & Mask are an artistic hair color tool that allows hairstylist to become color interpreter, offering the ability to customize and personalize hair color in a unique and transformational way. Illuminate, enhance, intensify, totalize, neutralize, or revive color all while the thoughtfully formulated shampoo and mask nourish, restructure and soften the hair without the use of Silicones, Parabens, and Paraffin making the hair healthier and more beautiful. 

BES COLOR REFLECTION Shampoo & Mask BES Color Reflection Shampoos and Masks have been enriched with Argan Oil, Rice Bran Oil, Soybean Oil, Sunflower Oil, Olive Butter, and Vitamin E.


The COOL-IT hair mask is specifically formulated to neutralize unwanted warm tones while nourishing the hair and making it softer and silky. Cool-it Mask can be used post-lightening to add cool tones to the hair. COOL-IT Mask has a higher concentration of blue/violet pigments than the shampoo so is therefore stronger. On gold and intense yellow bases to obtain a natural cool result. On yellow bases to obtain very cool results. On light and very light-yellow bases to obtain icy ash results.



The combined action of COOL-IT Shampoo and Mask is effective on hair that has strong yellow/orange or gold tones. The Shampoo and Mask are extremely effective in helping to obtain maximum neutralization on all underlying pigments starting at level 7. Cool-It Shampoo and Mask give you the power to achieve ultra-fast neutralizing power. We recommend that you visually check and confirm processing times because of how effective the combined products are. On hair that is very porous, we advise to either diluting Cool-It Shampoo with water or custom formulating it with Arctic Gray Shampoo.


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