Hair straightening system.
It is an innovative product expressly formulated for the permanent straightening of the hair.
Available in 2 different formulations:
-SI-STRAIGHT KIT S FORCE (STRONG) strong for very curly and frizzy hair
-SI-STRAIGHT KIT M FORCE (MEDIUM) normal for curly hair (fine & chemically treated).
The Bes straightening cream allows the perfect straightening of wavy curly and frizzy hair. Its formula avoids damage and hair loss. Ideal also for color-treated hair because is enriched by an active ingredient called CASHMERE that is made from keratin protein.
It is a creamy-based straightener. Ideal for every straightening treatment, eliminating frizziness, and leaving hair elastic and body-full.
Guarantees perfect straightening of wavy curly, frizzy hair while keeping hair soft and shiny.